A website is an essential part of your business growth. The internet is a world away from old school marketing methods and if you are not online, you’re losing out on great opportunities for your business. An online presence can mean a dramatic boost in sales, increasing the number of people that “visit” your store front significantly daily.
Not convince that a website is the right move for your “small business”, let’s break it down for you.
- Helps You Gain Credibility
As a small business, an online presence will signify you as an industry leader in your local area. Customers look for products or brands they trust and that have a good reputation, a website that includes testimonials for previous clients will strengthen your chances to gain new business and ultimately increase your returns.
- It’s Anticipated
In a recent study published on American Marketing Association six out of ten consumers believe brands need to provide online content about their product and service so that they can make an educated purchasing decision.If you don’t have a business website, customers may look elsewhere to make their purchases.
- Maximize Your Reach by Showcasing Your Products & Services
By displaying your products or outline your services in detail with images and descriptions you can reach customers even when your storefront is closed. People often research services and products during their downtime, which is often at 3 am.In addition, a secure website ranks higher in Google search results and protects your users’ information and your information from hackers.
- Control The Narrative With Visuals
You can’t control what people on social sites say about your business, but by creating a visual experience with a photo gallery you are able to give customers an idea of what you are and what you offer. Images also allows you to showcase personality in front of your target audience faster than traditional flyers and posters.
Additionally, adding social links Facebook, Twitter, Instagram, and other networking platforms allows visitors to share your content easier with their network which further increases your reach.
- It Less Costly
As a small business owner you’re probably thinking you can’t afford to invest in a professional website. But it’s an investment that’s worth the reach, especially when compared to the cost of traditional means of advertising, such as newspaper ads, radio commercials, and promotional materials.
There are many benefits of a website especially as consumers become more tech-savy. Getting started with a professional website for your business doesn’t have to be hard. A DIY website might seem like a great solution to having a professionally built site but unless you are an HTML expert, your website could cost you time and effort that could be better spent elsewhere in your business.
Fillay’s web design team provides a web design services that helps small business brands reach new audiences online. To find out more about our web design services or to get your FREE demo, click here: https://fillay.com/contact